Sociologist Sofia Zver’kova from Russian Presidential Academy of National Economy and Public Administration (St. Petersburg) addresses the issues of social support for youth in virtual and real environment, their relationship and interpenetration.

Under the item “Science and Innovation in the Information Society” postgraduate student Tatiana Kuznetsova from Central Scientific Library, Ural Branch of the Russian Academy of Sciences presents the results of comparative analysis of various patent search and analysis systems with a description of their functionality and an information base as a basis for the information support of innovation activities.

In the article by Yulia Lektorova “Official Website of Public Authority as a Part of the State Information Policy System” the attempt to explore the process of the information technologies implementation in public administration practices and specify the role of an official website in the modern state information policies system of the Volga Federal District regions’ parliaments was made. Based on the empirical data analysis, an information openness index of legislative (representative) public authorities is calculated and variables of the official website information accessibility are interpreted.

Two publications are presented under the item “Information Society and Mass Media”. In the article by Mikhail Nazarov from the National Research University “Higher School of Economics” the concept and empirical characteristics of Digital Generation 2000 are discussed. The analysis is focused on generation-based features of media consumption in industrialized countries. It is shown that the 2000 generation differs from the previous generations by its more active behavior in the digital environment.

In the article by Oksana Kuchmaeva and Tamara Rostovskaya the concept of information campaign to promote family values addressed to different target audiences. Special attention is paid to building pro-family values in the younger generation and to the support of the family by the state. Objectives, tasks and principles of information campaign are formulated, its programme events and techniques are described, the role of the media during the campaign is emphasized.

The article by Doctor of medical and pedagogical sciences Valentina Egozina is presented under the item “Sports and Tourism in the Information Society”, in which the ways of human adaptation to such environmental factors as information, new technology, electronic equipment through the physical training and sports are demonstrated.  In the article by Oleg Manzhula, Deputy Head of Directorate of Information Resources and Technologies of Federal State Statistics Service, the key objectives of All-Russia population census based on the use of new information and communication technologies with the application of mobile devices and the Internet, as well as the expert system for selection of methods for collecting and processing information in the course of All-Russia population census, taking into account the geographical and socio-economic features of the regions, are examined.