It is the second time that the
Conference gathers representatives of NCOs and business-community from different
regions of Russia and becomes a ground for experience exchange and partnering.
Present-day economic
challenges can easily become challenges in the sphere of business and
non-commercial sectors cooperation. Therefore the issue of interaction is
especially important today. It is essential that the long-standing connections remain
constant, and new opportunities of collaborative work have perspectives of
realization. The necessities of privatization of public services, development
of business competition in the social sphere are being communicated at the
federal level, and social entrepreneurship is being discussed. All these issues
at least mean active experience and best practices exchange, search for ways of
cooperation between business and NCOs.Some
probably lack knowledge of the problem, others – pragmatic approach to its
solution. On this basis it is possible to build long-lasting mutually
profitable relations.
The welcoming speech on behalf
of organizers of the conference was delivered by Elena Malitskaya, President of
the Interregional public foundation "Siberian Civic Initiatives Support
Center" (Novosibirsk).
Plenary discussion on “Charity
in the regions: time challenge. View of the regions and of the center” was
launched by Elena Topoleva, Director of ANCO “Agency of Social Information”. She reported that the country has an outlined trend
for charity, despite shifting economic and political conditions.
Presently all donor organizations
and public authorities face serious problems with solving social tasks during
the crisis. The funding of numerous social projects is decreasing both on the
part of business and on the part of the state.
What is being changed in approaches to charity development in the
regions, what measures are being taken in this situation? How are the relations
between NCOs and business-structures, center and regions, public authorities,
business and NCO built? What happened to the strategy of solving social
problems in the past year?
Elena Yasinskaya, representing
the Ministry of Economic Development of RF, told that the events in Khakassia during
the past weeks showed that not only NCOs from Khakassia but from other regions as
well answered a request for help, they helped themselves, without the
interference of the state. Elena Vishnyakova, Deputy Director of the Department
of Public Relations – Press-Secretary of “RusHydro” OJSC, reported that the
crisis became a growing-point for many projects and not stagnation.
Donor-organizations do not reduce charity, despite the crisis.
Ekaterina Levshina, manager for
work with public organizations of “Philip Morris Sales and Marketing” LLC, shared
names of projects, whose expenditures are not being decreased: this is a
program of support to a Vocational School in Leningrad region, program of
teachers re-training in the same region and many others. Irina Menshenina, Executive
Director of the Fundraisers’ Association, Director for Development of “Downside
Up” charity foundation, emphasized in her speech that the distinctions between
metropolitan and regional (provincial) fundraising are being eliminated.
Further the plenary discussion
was participated by speakers representing the regional level: Alla Balashova,
Director for Development of Nizhniy Novgorod Association “Sluzhenie” (“Allegiance”)
(Nizhniy Novgorod); Margarita Semikova, Executive Director of a charity foundation
“Sozvezdie Serdec” (“Constellation of Hearts”) (Novosibirsk); Olga Epifanova,
Deputy of the State Duma of RF, owner of trade network “Chic”, founder of name
fund “Lyudi Severa” (“People of the North”) (Arkhangelsk); Anna Lygina, Lead specialist
for interaction with public authorities, stakeholders and public relations of
“Sakhalin Energy” company (Yuzhno-Sakhalinsk).
Then the Conference functioned
in sections in view of provincial charity stories together with
business-partners. The presentations
during section were delivered by winners of contest of best practices in
leading charity programs with business and regional NCOs.
The most successful projects
in the regions were:
- «Status-on-line» program (joint
project of «Samarskaya Guberniya» (“Samara Province”) charity foundation and “Philip
Morris Sales and Marketing” LLC (Samara region)
- Project of Samara region - «Serebryany
Vozrast» (“Silver Age”) (implementation of programs aimed at resocialization of
aged people), the project accomplished by «Samarskaya Guberniya» charity
foundation together with «Raiffeisenbank» JV
- Project «Uyutnaya komnata»
(“Cozy room”) of the foundation for support and development of traditional
family values “Mama, papa, ya” (“Mother, father, me”) and individual
entrepreneur Serop Ovsepyan (Nefteyugansk, Tyumen region).
- "Program of unlocking the
creative potential of disabled children” (Arkhangelsk), project implemented by
Pomorskiy regional charity foundation «Vremya Dobra» (“Time of the Good”) and
“Presto” company (pizzeria network in the city).
The work of the conference was
attended by employees of the Institute of the Information Society: Louisa
Rizmanova, Head of IIS Department of International Cooperation and Public
Relations, and Manager Olga Kopyeva. |