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English-Russian Glossary on Information Society

One Hundred Basic Terms

Mass media

   

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Press (newspapers, magazines, books), radio, TV, cinema, audio and video recordings, videotext, teletext, advertising panels, home video centers are  considered today as mass media. Their common features are: addressing a mass auditorium, mass accessibility, corporate nature of information production and dissemination.

All terms are presented in the version edited by the Authors. Comments and suggestions please address to info@iis.ru

© The British Council in Russia. April 2001
© Institute of the Information Society - Russia. April 2001

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Last update - 01/05/2001